Bucking the Trend

During a year that may prove to go down in the history books as perhaps one of the most economically devastating since the Great Depression (if not ever, especially within the hospitality industry) a high-end resort Management Company has managed to not only buck the trend and sustain itself, but also show substantial growth within the market as well.

Jet Luxury Resorts, the premiere provider of 4 and 5 star properties at affordable rates, has seen its occupancy rates increase through 2009, and has added ten high quality properties to its roster, including the Trump Waikiki in Hawaii (http://www.jetluxuryresorts.com/trump-waikiki-beach-hotel/index.cfm) and the Setai in Miami, Florida. The company is fast becoming one to watch within the hospitality marketplace.

A big reason for the company’s success is its unique business model— the premiere national condo hotel management company provides the reservation solution to not only owners but to resorts as well by providing ultra luxurious, high-end inventory at affordable, discounted rates to the rental community—a relevant offer to consumers in today’s tumultuous times.

“We are very proud of what we have accomplished at Jet Luxury Resorts. We have successfully helped owners of properties maximize their rental income and at the same time provided a luxury product at an affordable price to the marketplace. We feel we have created a win-win for renters and owners that will only grow as this industry improves from this tough economic time.” States Steve Aylsworth, COO of Jet Luxury Resorts.

Over the past year, Jet Luxury Resorts has added high quality properties to their esteemed inventory. The new additions domestically include the Trump Waikiki in Hawaii, the Setai in Miami, the St. Regis Hotel in New York and the St. Regis Aspen, the Limelight Lodge Aspen and the Aspen Square Hotel, in Colorado.

With the additions of the JK Place properties in Italy (in Florence and in Capri), and the Buena Vista Luxury Villas in Costa Rica, Jet Luxury Resorts increases its international footprint in the marketplace.

Jet Luxury Resorts also announced the addition of their new Estates Division, the inaugural property being the breathtaking and well-heralded Tuscan estate located in Malibu, California. The property, located within the prestigious Pt. Dume Rivera section of Malibu, sits on over an acre of oceanfront land and has been featured in numerous media outlets (including the hit ABC show “The Bachelor” and "Fantasy Open House” on Home and Garden Television.) With this added Estates Division, Jet Luxury Resorts will be able to provide all options to their guest, from High-end Luxury Hotel accommodation worldwide to estates where an entire family can stay together. 

2009 also saw many awards for the company. Jet Luxury Resorts’ creative viral marketing campaign, “Are You Ready to Jet”, has been hugely successful, amassing over half a million views worldwide and being featured on TBS’s Worlds Funniest Commercials 2009. Their newest campaign, “Spokesguy” has been online less than a month and has amassed over one hundred thousand views already. (http://www.youtube.com/watch?v=cJFI9Wo7vac)

Jet Luxury Resorts innovative, informative and technologically advanced website was also recognized in 2009 by taking home a WebAward for outstanding achievement in Web Development. Jet Luxury Resort’s website was designed in partnership with TravelCLICK, the leader in ecommerce solutions for the global hotel industry. Since its inception, Jet Luxury Resorts’ web traffic has seen a steady, steep increase in web traffic. Jet Luxury Resorts also has a large social networking footprint, with a huge Facebook presence and a ten thousand follower count on Twitter. The company also co-sponsored Koffeehouse’s 3rd annual “Evening of Independence: A Celebration of Singers, Songwriters & Music” in Los Angeles, all proceeds of which benefit Donate Life America.

The outlook for 2010 is strong, with the much anticipated and ultra luxurious Trump Soho New York coming online February 1st. This coming addition will not only bring more options of luxurious accommodation to the guest in Manhattan, but will do so while continuing to provide the same exclusive level of accommodation, affordable luxury and customer service. It also speaks to Jet Luxury Resorts’ ability to evolve within the hospitality market, indeed within an uncertain economic climate, at an unprecedented level. 2009 found Jet Luxury Resorts bucking the trend. For 2010, expect the company to sustain continued expansion, success and growth within the industry.

Third Party Management Companies Come to the Aid of the Condo-Hotel

Perched on the crest of the real estate boom, the condo-hotel rose to prominence as a new and unique real estate model for Americans who found themselves with a surplus of time and money. A real estate bubble burst and economic crash later, the same Americans now find themselves struggling to keep their lofty investments afloat while the entire condo-hotel industry finds itself gasping for air.

The condo-hotel marketplace has especially been hurt by buyers’ inability to close because of the lack of financing and because the concept is struggling across the nation. Condo-hotel owners share revenue generated by hotel room rentals with the operator, but drops in visitor volume and room rates have cut into that. Many buyers who purchased the hotel rooms from developers hoping to get paid every time the room was rented, now find themselves at the back of the line regarding room occupancy, rate and marketability.

As dour as the situation appears, there is hope. And there is an entire new business model evolving out of the ruin. Third party Management Companies, institutions designed around an owner centric model that maximizes the earning potential of the given investment property and works solely for the best interests of the owner, are coming to the aid of the condo hotel marketplace.

Jet Luxury Resorts, one of the few hospitality companies growing within this turbulent market and economic downturn, is fast transforming the condo hotel marketplace through a unique business model and evolution of thought. The premiere national condo hotel management company provides the reservation solution to not only owners but to resorts as well by boosting occupancy rates. Jet Luxury Resorts is able to offer exclusive, luxurious yet affordable inventory to the rental community through honest, lucrative and dedicated service to condo hotel and fractional owners.

In the past, condo-hotel owners have faced rental programs bogged down by hidden fees and property managers and developers that presented conflicts of interest. Third party management companies offer a better solution with a freedom that allows the company to remain competitive within the market and satisfy the owner’s ability to increase their occupancy and rental revenue.

For instance, in Las Vegas, where the condo hotel model took off, Jet Luxury Resorts represented over 25 owners at a condo-hotel. Owners who bought in years ago were promised a strong revenue stream, but when the hospitality industry went belly up, the hotel had to first focus on room occupancy for their regular hotel rooms, thus leaving the condo-hotel owners frustrated and out in the cold. Many were struggling to even pay their carrying costs. Enter Jet Luxury Resorts, whose sole priority was not only to raise the rental revenue for these owners, independent of the hotel, but also to maintain a vigorous maintenance and upkeep program on these owner’s investments.

"Jet Luxury Resorts has made a tremendous effort to react to the current hospitality environment,” says Richard Brosal, President of Jet Luxury Resorts.  “We have adapted our business model to stay consistent with our core value; maximize revenue potential for owners that are part of the Jet Luxury Resorts Family while providing a truly affordable luxury rental option to the rental community.  This win-win solution we believe will make Jet Luxury Resorts a noticeable force in the vacation rental and condo hotel marketplace for years to come.”

A direct reflection of these third party management companies’ success is illustrated by Jet Luxury Resorts’ recent addition of five new properties to the company’s inventory. The Trump Waikiki in Hawaii, The JK Place in Italy, The St. Regis Aspen, The St. Regis New York and The Buena Vista Luxury Villas in Costa Rica are the latest in a growing list of resorts being added to the company’s repertoire.

Over the past eighteen months, third party management companies, such as Jet Luxury Resorts, have energized the condo-hotel industry. These companies are bringing owners and renters together to work in the owner’s best interests by providing greater income to offset their investment while simultaneously bringing high quality, yet affordable product to the marketplace, and in the process, handing the entire Condo Hotel Industry a much needed lifeline.